Subconscious exposure to directors

It was hard to find a potential pattern for me in maybe directors I subconsciously watched. One reason is time and another is access. Since college life has gotten a lot busier and I also have never owned a Netflix account, nor has my family so we are a bit behind in the times.

I never really followed favorite directors or really was even aware of who directed what films, but I mostly followed favorite actors. If there was a film that had an actor I liked, I tried to watch it. Of course Will Smith, is one of my all time favorites, but whose's isn't he and I really enjoy Sandra Bullock.

• Joe Johnson-  Captain America: First Avenger and Honey I Shrunk the Kids
• Christoper Nolan- Batman Begins, The Dark Knight (all time fav)
• Tim Story- Think like a man
• Andy Tennant- Hitch, It Takes Two
• Grabriele Muccino- The Pursuit of Happyness 
• Francis Lawerence- I am Legend, Hunger Games series
• Donald Petrie- Miss Congeniality and How to Lose a guy in 10 days
• Anne Fletcher- The proposal, 27 dresses, Step-up 
• Jessie Nelson- I am Sam

I didn't find too many patterns in the wide variety of genres I watch, but maybe I would have if I would have paid attention to director sooner. Anyways, Anne Fletcher appears to pretty poplar having three films I have seen directed by her that I thoroughly enjoyed and director Donald Petrie with his films of "I am Legend" and his recent series of Hunger Games, which I can't wait to watch the newest in the series!

I definitely want to start paying more attention to not only the actors, but directors too, because you never you know who you might run into along the way. Definitely been insightful and hopefully will continue to be so as I catch up on all the good films I seem to have miss as we talk in class.

Axioms of Universities Sites

Brief Review 

After reviewing Andy Rutledge analysis of quiet structure comparing CNN and USA today it is funny to see how the tables seemed to have turned since 2007.

CNN was used as the example of how a web design could be consistent, quiet and a good design, where as USA today was what Rutledge wrote "the combination of several (noises) can amount to great significance," or distraction with the end result of a bed design.

However that was back in 2007 and now when you look at the websites today CNN seems to be a little more noisy than USA Today.

The first noise I see on CNN is that giant ad that takes up half the page before you even begin scrolling. They must be getting a pretty penny from Centrum, because that is rather ridiculous. 

As you scroll further down the page is then divided from two columns to three. It doesn't have a bad transition from two columns to three within the grid, but it takes you a while to notice it. The there a few inconsistencies within the grid that are mostly noticeable at the ends of the columns that don't quiet match up. 

The opening page for USA Today is noiseless. It is simple, balanced, harmonious. Continuous, easy to navigate and they even play into the principle of the lower right. 

The opening page for USA Today is noiseless. It is simple, balanced, harmonious. Continuous, easy to navigate and they even play into the principle of the lower right. 

As you continue to scroll the website continues to stay clean and simple. They use more of horizontal layouts to compliment the movement of the eye and follow the style guide well for organization, a little tight, divided by a thin line but consistent and I believe have created a lot less noise. 

Both websites play into the law of proximity and actually if the law of content was removed follow similar layouts as shown in Rutledge's writing, so maybe I just like the simplicity of USA Today's organization of information verses CNN's. Regardless, USA Today has made improvements. 

Dixie.edu

The real website I want to take a closer look at is ours truly Dixie.edu. We will leave the functionality aside of its design, because trying to find things on this website is nearly impossible and I am grateful for the search engines. 

Our website is simple, but still is a little horsey. I like the sliding feature we have now, bea=cause I think it a quick way to show what is going on campus, but there is inconsistency having the school name and logo different and awkward part of the page. Also, like USA Today in 2007  I think our tool bar is highlighted by some unnecessary structural complexities and could be simplified.  Maybe they could be transparent and then appear as the mouse glides over the area. I think that would create some intuitiveness and add simplicity to the design.

 As we continue to scroll we see that the style guide is well executed and the website does well with the organization using the law of proximity. There is less complex organization and letting simplicity do the organizing. I also like to see that majority of things are horizontal and makes it easy for the eye to wander. 

But after a recent job shadow of a web designer here on campus, I believe our website is design is about to get a lot better and hopefully the functionality of it as well. 

One of the websites I know being used as a model is the University of Reno's. 

                                           

What you initially on UNR's page is much like USA Today's being noiseless. I believe they could create a better video for the visual, but the idea is good. Plus, I got to see the video we have in place and it really extracts an emotion as you see Dixie, unlike UNR's. 

What I like most about the website when you first come to the page is that it functions for multiple audiences. As an already attending student you can just get right into the site, and if you familiarizing yourself you just keep on scrolling. 

As you scroll the page is broken up into three sections that are titled and its headline is highlight as you scroll and I think makes a strong, continuous and intuitive grid. It is also intuitive as the numbers scroll to the factual information, creating movement on the page and keeping your attention. 

The name of the game seems to be utilizing law of proximity on websites, but they do it well and it eliminates unnecessary structural organization and like I said before, allows simplicity to be the organization.  The site also has more intuition with having arrows on either side of the proximity images, intimating the idea of flipping the pages of a book. This intuition I like is just as valuable as the lower right and maybe even more so in the context of a college website. 

UNR's design is noiseless and the front page really sells the school, with I think is a huge communication and business objective for a school to accomplish, but doesn't sacrifice the usefulness of it to its students either. 

I'm excited to see what our new website will look like, which, fun fact, is being recreated on WordPress. Hopefully it functions a lot better too. 

Communication Artifact: LUVA Packaging

I think it is natural as human to want a little bit of everything and when it comes to design. I as a designer, particularly in my younger years as I haven't attempted to design much since then, was horsey designer. I put everything into what I was doing because that is what I wanted to do without any rhyme or reason. This class and gestalt hasn't prohibited my creativity at all with rules or law, but rather made me become effective in what I wanted to communicate visually, which helps get my message subconsciously to my targeted audience. 

Evolution 

 Design 

                             

                                                      

I played around with a few idea with the law of closure trying to put the snowflake within a the frame of the heart, playing to the objective of winter and the existence of love outdoors in winter with the help of the product. I played further into the law of closure by adding a heart as the center piece of the snowflake, which adds some continuity in this design to have a heart within a a heart and adds the idea of winter love a little more prominent. 

The Box 

We decided to on keep a little more continuity in our decided design and play within our logo. 

The diagonals that make up the frame helps move your eye around it and creates the heart with the law of closure. The diagonals that also make up the front design drag your eye across the front surface where more continuity is found with a heart within the heart. The designs of the heart themselves add a touch of contrast with the outside frame made with broken straight lines and the inside one continuous curvy line. I think it adds a feminine touch to the design for our targeted audience. 

The heart that sits within the frame is transparent so the product can be seen. The logo is placed in the center for recognition and continues to have continuity with the frame emulating the logo seen.

The colors don't quite match the ones picked from our style guide, but my colored pencils don't let me pick pantone codes, so they were close enough. The gradient of the colors is meant to psychologically create the idea of a winter sunset. Beginning with a dark cold ground and warming into the subtle colors of a winter sunset with a frosty top to finish. The gradient of the color adds texture to the box and continuity as it wraps around the whole box, also giving the design harmony and balance.   

Diagonals continue to play a role as they not only bring your eye across the front design, but make you pick of the box and explore what is on the other sides.

The back design is where the sunset theme in the color becomes apparent as it is filled with either an animation or physical photograph. The leafless trees add texture to the frame and continues to paint to the psychology of winter and the love seen as the couple continues to walk into the graphic vector of the sunset. A motion vector is also implied with the backs of the animations toward the onlooker of the box. The gestalt principle of  figure to ground relation is seen a little in the animation version, but would be seen more if the photo was realistic as the figures would become silhouettes and instead of animated figures. The snow adds texture to the scene and motion as I left negative space at the top of the scene to create the illusion that the snow is falling from the night sky. More texture would be present with the addition of Christmas lights. The lights could compliment the style guide or I think a color outside could be added not to distract from our theme and add a nice hint of contrast to the design. 

If the scene stays animated I will use our more playful font of  Amatic Subheaders, to continue the balance and harmony of an  animated theme. But if we use physical photo I would use our more realistic font of Raleway Logo to keep reality with the photo. 

I continue to take advantage of the diagonal movement of the package on the sides as I write the slogan of our product there. I start the font smaller at the top and continue to increase the size as it moves toward the bottom of the package. I do this for two reasons, one it makes readability easier, but it also continues to create more movement. I keep the font Raleway Logo here, because I think compliments the logo font, creating balance and harmony. I tried to let the package speak for the product by not making it horsey with too many words. I think the sides of the packages help really drive the objective theme of the product home as the customer reads the slogan and then tries out the product with the holes provided to do so.

I am proud of the psychological experience I was able to paint on the surface of the package and help build physiological experience by allowing the product to be tried.

The experience of this creation was enjoyable as I was able to bounce ideas off of my group and guided by design and Gestalt principles to help give me rhyme, reason and understanding to design and to a real world product. Maybe it is a first step to a future career in design, regardless I am excited with my future encounters with design.

Side note: Sorry for the loud structure of this blog post and being quiet, neat, clean and continuous. I wrestled with blogger to save the changes I continually tried to  make, but it wouldn't keep them for some reason.